Altro Health
Role
Timeline
Client
Tools
Lead UX/UI Designer
Ongoing
Altro Health
Figma, Procreate, Jira, Notion
Digital Health · Responsive Web Platform | Product Design Lead | 2026
Designing a flexible healthcare experience built to scale across brands.
Challenge
Solution
Altro Health operates as a white-label healthcare platform, allowing different healthcare and wellness brands to offer treatments, lab testing, and ongoing care through their own branded patient experience. This created a unique design challenge: the platform needed to feel cohesive and trustworthy for patients while remaining flexible enough to accommodate different partner identities, content, and offerings.
The existing experience also needed greater clarity across the patient journey. Users are not simply browsing products; they are making decisions about their health and need to understand what a treatment is, what it includes, how much it costs, and what happens after they move forward. As the catalog and platform expanded, treatment discovery, product information, subscription options, and order management needed stronger hierarchy and more consistent patterns across desktop and mobile.
I redesigned Altro's patient-facing experience around a flexible visual and interaction system that could maintain consistency across the platform while adapting to different white-label partners. The homepage establishes the partner relationship and creates a clear entry point into care, while a reorganized catalog uses clearer treatment and lab categories alongside search, filtering, and sorting to make a growing range of offerings easier to navigate.
The product experience was redesigned to support the more considered decision-making involved in healthcare. Treatment information, benefits, pricing, subscription options, and next steps are organized into a clearer hierarchy, helping users understand what they are choosing and feel more confident moving forward. Familiar commerce patterns make the experience intuitive, while the content structure provides the additional context and transparency needed when those decisions involve a user's health.
Beyond discovery and purchase, the experience continues into order management, where users can understand upcoming and completed orders and track relevant information as their care progresses. Across these touchpoints, responsive layouts and reusable patterns create continuity between desktop and mobile while providing the flexibility Altro needs to support different partners and continue expanding the platform.
After reviewing the treatment and selecting a plan, users move directly into the purchasing flow. At this point, they have already processed a significant amount of information about the treatment, so the experience needed to carry those decisions forward rather than asking users to reorient themselves as they entered checkout. The selected plan, pricing, and treatment remain consistent and visible as users move from consideration into purchase.
As the primary conversion point, the product page needed to give users enough information to make a healthcare decision without overwhelming them. Treatment details, pricing, subscription options, and supporting information all competed for attention, making hierarchy and clarity especially important.
I redesigned the page to guide users from understanding the treatment to evaluating their options and moving forward with care. Clear information hierarchy, transparent pricing, supporting trust cues, and structured 1-, 3-, and 6-month options help users build confidence as they move through the page while maintaining a clear path to conversion.
Checkout needed to make the purchase straightforward while also preparing users for what happens after an order is placed. I used familiar checkout patterns and a persistent order summary to keep the selected treatment, plan, and total cost visible while users enter the information required to complete their purchase. This reduced the amount of information users needed to recall from the product page and provided a consistent reference point throughout the flow.
The confirmation experience was also designed as part of checkout rather than simply as an endpoint. After placing an order, users still need to complete a medical intake before moving forward with treatment. I surfaced the intake as the primary next action on the confirmation screen, making the next step clear while allowing users to enter the platform and return to it later rather than blocking their progress. This creates a clearer handoff from purchasing a treatment into beginning care while giving users flexibility around when they complete the required intake.
Once treatment begins, patients need to keep track of both their orders and the steps required to keep them moving. Medical intakes, lab work, and other requirements can affect fulfillment, so the Orders experience needed to show more than shipping and delivery status.
Altro Health has grown from a focused redesign into an ongoing product design engagement, with each new feature introducing different considerations around how patients understand and manage their care. Designing within the platform has required balancing complex healthcare requirements with an experience that remains clear, approachable, and flexible across different partners.
As the platform continues to evolve, my work continues to focus on translating that complexity into experiences that feel simple to the patient while accounting for the states, edge cases, and requirements happening behind the scenes.
Conclusion